Effective Date: 30 April 2025

1. Introduction

Friendly Travel (“Friendly Travel,” “we,” “us,” or “our”) operates the website https://friendly-travel.com (the “Site”) through which we sell downloadable and/or online travel guides (the “Services”). We respect your privacy and are committed to protecting the personal data you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information and sets out the rights and choices available to you.

By accessing the Site or purchasing our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with it, please refrain from using the Site.

2. Information We Collect

You may choose not to provide certain information, but this could limit your ability to use parts of the Site or complete a purchase.

3. How We Use Your Information

We process your personal data only when we have a lawful basis to do so under the UK GDPR. Typically this is: (a) performance of a contract (processing and delivering your order); (b) our legitimate interests (improving and securing the Site, preventing fraud, responding to enquiries); (c) your consent (email marketing); or (d) compliance with legal obligations.

Specifically, we use the data we collect to:

1. Process transactions and deliver digital guides you purchase.
2. Provide customer support and respond to enquiries sent to care@friendly-travels.com.
3. Improve and personalise the Site, analyse usage, and develop new content.
4. Send service and administrative emails, including order confirmations and policy updates.
5. Conduct marketing, if you have opted-in, such as newsletters about new guides or promotions (you can unsubscribe at any time).
6. Detect, investigate, and prevent fraud or other unlawful activity.
7. Comply with legal obligations or respond to lawful requests from public authorities.

4. Cookies and Similar Technologies

We use first-party and third-party cookies, pixels, and scripts to operate the Site, remember preferences, analyse traffic, and measure advertising performance. You can disable non-essential cookies via your browser settings; doing so may impact Site functionality. For detailed information, please consult our separate Cookie Policy.

5. Disclosure of Your Information

We never sell or rent your personal data. We may share it only as follows:

• Service Providers. Trusted partners who perform services on our behalf—payment processing (Stripe), email distribution, analytics, cloud hosting—may access data strictly to perform their contractual duties.
• Legal or Regulatory Authorities. When we believe disclosure is necessary to comply with a legal obligation, protect our rights, or investigate fraud.
• Business Transfers. In a merger, acquisition, or asset sale, your data may be transferred subject to confidentiality safeguards and continued protection consistent with this Privacy Policy.

6. International Transfers

Your personal data may be processed outside the United Kingdom. Whenever we transfer data internationally, we ensure an adequate level of protection through approved safeguards, such as UK adequacy regulations or standard contractual clauses.

7. Data Security

We employ administrative, technical, and organisational measures designed to safeguard your information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. While we strive to use commercially acceptable means to protect your data, no Internet transmission or storage system is guaranteed to be 100 % secure.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including satisfying legal, accounting, or reporting requirements. Criteria include the nature of the data, the reason collected, statutory limitation periods, and our obligations to regulatory bodies.

9. Your Rights

Under the UK GDPR you have, subject to certain conditions, the right to:

• Access the personal data we hold about you;
• Request rectification of inaccurate or incomplete data;
• Request erasure (“right to be forgotten”);
• Restrict or object to processing;
• Data portability;
• Withdraw consent at any time (where processing is based on consent);
• Lodge a complaint with the UK Information Commissioner’s Office (ICO).

To exercise any of these rights, email care@friendly-travels.com with sufficient information to identify you. We will respond within one calendar month unless applicable law permits an extension.

10. Children’s Privacy

Our Site and Services are not directed to individuals under 18 years old. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page and, where appropriate, notified to you via email. Continued use of the Site after such changes constitutes acceptance of the revised policy.

12. Contact Us

For questions about this Privacy Policy or our data-handling practices, please email:
care@friendly-travels.com

Governing Law: This Privacy Policy shall be governed by and construed in accordance with the laws of the United Kingdom.